by Christopher West | Sep 21 2026 | SEO
Fix three things before anything else: connect Google Search Console and GA4 so you can measure results, force canonical URLs on every product to stop duplicate content, and cut your Largest Contentful Paint by trimming images and app scripts. Everything else on this...
by Christopher West | Sep 20 2026 | SEO
Most professionally built small business websites in Australia cost between $2,000 and $10,000, with ongoing hosting and care running $50 to $400 a month after launch. DIY builds tend to be the least expensive option, freelancers offer a mid-level price point, and...
by Christopher West | Sep 19 2026 | SEO
The fastest return on marketing automation comes from three flows: a welcome sequence for new subscribers, an abandoned cart or inquiry recovery flow, and a post purchase review request. Each one runs on free or low cost tools, takes a few hours to build, and starts...
by Christopher West | Sep 18 2026 | SEO
Submit a reinstatement request through the official Google Business Profile appeals tool immediately, and resist any urge to create a replacement listing while that appeal sits under review. Gather your business registration or licence and a recent utility bill issued...
by Christopher West | Sep 17 2026 | SEO
Start by picking 2 to 5 business domains, moving your core data to the cloud, and automating one or two high-volume tasks like lead follow-up or invoicing. That single sequence, backed by McKinsey’s “bite size” transformation research, typically produces measurable...
