by Christopher West | Sep 25, 2026 | SEO
A tradie website design must do three things: load fast on a phone, make calling or quoting a single tap, and pair with a claimed Google Business Profile so local searches find you first. Everything else is detail. Get those right and the site earns its keep; get them...
by Christopher West | Sep 24, 2026 | SEO
Competitor keyword analysis finds the search terms your rivals rank for so you can decide which ones are worth chasing. The immediate next step is simple: list five to ten real competitors, pick one seed keyword you both could plausibly rank for, and check that live...
by Christopher West | Sep 23, 2026 | SEO
Your Business Profile needs one primary category and several additional categories within the allowable limits, and the single most important action you can take today is checking whether your primary category is the most specific label available, not just a generic...
by Christopher West | Sep 22, 2026 | SEO
Prioritise crawlability and product-page relevance before anything else, then move to performance and structured data. Run three checks right now: Google Search Console for indexing status, the Core Web Vitals report for real-user performance, and an SEO plugin like...
by Christopher West | Sep 21, 2026 | SEO
Fix three things before anything else: connect Google Search Console and GA4 so you can measure results, force canonical URLs on every product to stop duplicate content, and cut your Largest Contentful Paint by trimming images and app scripts. Everything else on this...
