by Christopher West | Aug 29, 2026 | SEO
A working Looker Studio SEO dashboard needs three things: a template you can adapt in an afternoon, a Google Search Console and GA4 connection set up correctly, and a Google Sheet feeding in your rank data. Get those three plumbed together and your first view will...
by Christopher West | Aug 28, 2026 | SEO
Multi-location SEO means treating every physical site as its own verified entity, one that search engines and AI systems can confidently recommend to nearby customers. The single highest-impact first step is building a master data sheet: one spreadsheet holding the...
by Christopher West | Aug 27, 2026 | SEO
Use the verification method Google offers for your profile. If video verification appears as an option, record and upload an unedited 30 second video showing your business and proof that you manage it, as this is usually the fastest path Google Business verification...
by Christopher West | Aug 26, 2026 | SEO
AI visibility optimisation is the practice of structuring your brand’s content, entities and citations so that AI systems like ChatGPT, Perplexity and Google’s AI Overviews mention, cite and recommend you when someone asks a relevant question. The measurable outcome...
by Christopher West | Aug 25, 2026 | SEO
An “AI report” means one of two things. It’s either an evidence-based industry or safety document, like the AI Index, or it’s a business report generated by an AI tool that turns your own data into a narrative with charts attached. Knowing which one you need saves...
