by Christopher West | Aug 24, 2026 | SEO
An AI growth plan is a structured, budget conscious approach to marketing your small business using AI tools for content, automation and analytics, built around your website, Google Business Profile and search performance. It is not a piece of software you buy. It is...
by Christopher West | Aug 23, 2026 | SEO
An AI audit gives your website a fast, evidence-backed list of fixes and a prioritised plan you can verify and act on, often for a fraction of traditional consultancy costs. In this context, an “AI audit” means an AI-assisted website and SEO audit, not an audit of an...
by Christopher West | Aug 22, 2026 | SEO
Yes, you can optimise for Google AI Overviews, but the starting point is not a special trick. It’s standard technical SEO plus content built to be quoted. If your page isn’t indexed and snippet-eligible, none of the rest matters. Before anything else, check three...
by Christopher West | Aug 21, 2026 | SEO
Your order confirmation page has one job before anything else: tell the buyer their money went through, their order exists, and it’s on its way. Get that right and everything else, from cross-sells to loyalty prompts, becomes a bonus rather than a distraction. Here’s...
by Christopher West | Aug 20, 2026 | SEO
Return on ad spend, or ROAS, measures the revenue you earn for every dollar spent on advertising. The formula is simple: revenue attributable to ads divided by ad spend. Spend $2,000 and generate $8,000 in attributed revenue, and your ROAS is 4:1, or 400%. That number...
