February 17th Unconfirmed Google Algorithm Update
On February 17th the Rank Risk Index reported a large spike in rank fluctuations. The spike occurred after a series of minor fluctuations that followed the Passage Ranking update. Due to its proximity to the Passage Ranking update, this could simply be a set of fixes designed to support the findings after the Passage Ranking update.
On February 17th Barry Schwartz of Search Engine Roundtable reported about industry chatter.
Passage Ranking Update
Confirmed Google Algorithm Updates – FEBRUARY 10, 2021
Starting on February 9th, the Rank Risk Index began tracking a massive spike in rank fluctuations on both desktop and mobile that carried over to February 10th. Google confirmed on Twitter that Passage Ranking went live on February 10th for queries in the US in English.
On February 12th Barry Schwartz of Search Engine Roundtable reported that Passage Ranking went live in the US and that surprisingly chatter was low after February 10th.
Have You Been Affected?
If you have noticed a drop in rankings, traffic or conversions since mid-February 2021, let us take a look for you with a free ranking and SEO audit on your site.