How Long Should a Blog Post Be?
This is a question of your industry and general competitors. Many blog posts go well over 1,000 words, some others can be as short as 500 and we have even seen some really in-depth articles reach nearly 5,000 words.
We find that industries in education or highly technical products tend to have longer articles, those in shopping, fashion and other products tend to be shorter and trades and service type businesses shorter still.
The importance of the length is to know your audience. If your audience is likely to read long articles then longer the better, but always format them into quick bite-size paragraphs and sections.
Most of the blog posts or articles we get requested to write tend to be over 750 words in length and may include references to the research if required.