SEO – Improving your Search Results

7 Jun 2021 | blog

SEO – Improving your Search Results

Google’s new core web vital statistics for your website can help you to see where you stand and what you need to do to improve your scores, and, presumably, rank higher in search.

It’s worth taking a step back to understand what this new search console feature is and what it does.

Google’s core web statistics service allows webmasters, developers, digital marketers, and others to take a look at what’s going on with their sites’ performance, and, more importantly, the data can then be used to improve that performance.

For example, this data can be used to:

  • Identify areas where a site needs improvement to gain a better ranking position.
  • Know exactly how many people are visiting a website, and how long they last.
  • Track the effectiveness of online advertising, and make recommendations on how to improve results.

Google is also using new technology to analyze site performance for better search results. What this means for website owners is that they might soon be able to use analytics data to make decisions on improvements to their website’s usability, design, design elements, keyword placement, web copy, and other elements that help to boost site rankings.

How Google’s Web Vital Statistics Data is Used

Using web vital statistics data for improved search results is a simple process. First, the website owner needs to request access to the data through the Google Webmaster Tools account. The Google Webmaster tools account is where you would access the information requested for the improved search results request. Once the access is granted, you would be able to see the data that Google uses for the improved search results request. Then you would look for correlations between the site visitors and search performance.

* If there is a correlation, you would make suggestions to improve the site’s performance based on the web statistics information. There are many things that affect the site’s search performance, including content, onsite elements, links, internal linking, and other factors.

The next step is using this correlation to improve search results for your site. If there is a correlation between a higher visitors to a site and a higher number of search results, you would make recommendations on how to improve the site. For example, you might recommend a web page copy, or a URL, or an internal site linking.